Elio
Work
“I wish I had done that.” –
A marketer with envy for the industry’s movers and shakers
“We did.” – Elio Brand Consultancy
Behold some of the brands we crafted, with an insider’s flair.
Uber
Eats
Challenge:
Uber Eats was a new entrant in the Hong Kong food delivery market, facing low awareness, lack of knowledge on Chinese food culture, and fierce competition from established players like Foodpanda and Deliveroo. How could Uber Eats stand out and attract customers in this crowded and competitive landscape?
Solution on purpose:
We helped Uber Eats embrace the local boutique restaurants that represent the rich and diverse culinary heritage of Hong Kong. By positioning Uber Eats as an enabler of sustaining these local gems, we illustrated Uber Eats was not just a food delivery platform, but a business that cared about the inheritance of culture. No price war and gimmicks. We focused on building a brand that resonated with the customers on an emotional level. This purpose-driven campaign resulted in positive word of mouth, plus a 30% sales growth. The brand strategy spread across the whole North Asia region with stellar results.
Challenge:
Bowtie Life Insurance (Bowtie) was the first virtual insurance company in Hong Kong, faced a huge challenge of building a reputation in a market dominated by industry giants with decades of heritage, while the insurance business is a matter of trust. And Bowtie had to compete with the massive marketing spending of the competitors and stand out from the cluttered market.
Solution on purpose:
We helped Bowtie create trust by elaborating its vision from day one: Make insurance great again with technology. We positioned Bowtie as a brand that offered a convenient and affordable solution for the customers. We intentionally appointed John Tsang, Hong Kong’s former financial secretary, as Senior Advisor, helping Bowtie to raise public awareness of how virtual insurance enables self-service and offers hope in the pandemic era. Within a year, Bowtie became a trusted companion for everyone. This resulted in dominating one-third of the media exposure in the industry, attracting an average of 3 million website visitors per month, and growing steadily.
Bowtie
Life
Insurance
GOGOX
Challenge:
GOGOX was one of the most successful tech unicorns in Hong Kong, but it faced a significant challenge due to the public’s perception of its unconstructive business nature and negative image of drivers at their growth stage. This made it difficult for GOGOX to earn trust from international investors for business expansion and to prepare for IPO.
Solution on purpose:
We made perception toward GOGOX positive by first turning down-to-earth van drivers into Life Teachers who have rich life experiences for enriching our future cities. We gradually transformed GOGOX’s brand image from a courier to a contributor that moved the city forward – an agile and economic logistics option for SMEs. GOGOX leveraged the newly built purpose-driven vision and achieved a 60% uplift in publicity. This paved the way for its future global expansion and IPO, making GOGOX a listed company. It even reshaped the industry image, benefiting other industry players.
We are also proud to work with those impact makers who share our values, building a better world.
A virtual restaurant that collects secret recipes from grandmas, making every family’s heritage a part of the menu.
Ginkgo
House
1st Step
Association
A video series that reveals the stories of their members, making every caregiver’s journey a part of the community. In this episode, we see the world through the eyes of a mom who loves and supports her disabled family, and we learn about the challenges but also the joys she faces. No fairy tales. Honesty is our way of communicating with you, our audience, and inviting you to support the non-profit organisations in creating a more inclusive society for everyone.